Everytime I Upload a Video to a Facebook Event It Says This Content Is No Longer Available
Have yous recently seen an error similar this in Facebook Ads Manager?
This event hasn't been ready on whatever of your domains. Once Apple begins enforcing their new iOS xiv requirements, ad sets An advertizing ready is a Facebook ads group where settings like targeting, scheduling, optimization, and placement are determined. optimizing for **Result NAME** volition be paused unless y'all change your available events in Events Manager.
Here's an example…
I of Facebook's reactions to the iOS 14 information tracking prompt is to impose a limit of eight events for optimization How you optimize impacts who sees your Facebook ad. Facebook volition show your ad to people most likely to perform your desired action. . That limit is the source of this error.
You are probably seeing it for one of these 2 reasons:
- You attempted to optimize for an outcome that falls exterior of your primary 8
- Y'all tried to prepare up a conversions campaign The campaign is the foundation of your Facebook ad. This is where you'll fix an advertising objective, which defines what yous want your ad to achieve. and have not yet configured your eight events
If none of this makes sense, keep reading. Let's talk about the 8-outcome limit and what it is, how to configure your events, and some outstanding questions.
Understanding the viii-Event Limit
One time the iOS 14 tracking prompt goes alive, Facebook will execute an viii-event limitation on optimization. This means that yous will only be allowed to optimize for ane of eight unlike events per domain.
When I say "optimize," I'chiliad referring to the conversion event you lot select inside your ad gear up when using the Conversions objective…
Keep in mind that this limitation applies "per domain." Yous tin can have a single pixel on multiple domains and optimize for viii unlike events on each domain. You tin accept multiple pixels on the same domain, but you are all the same express to the same eight events.
While Facebook hasn't been entirely clear, it's assumed that you lot will be able to go on to include events outside of the primary eight inside your reports (when customizing columns) and for custom audience targeting. Of grade, reporting will exist incomplete for users who opt out of the iOS 14 tracking prompt, though Facebook says they will perform modeling to try to fill in the blanks.
Now that you lot have a better understanding of the eight-event limit, let'south talk about configuring your eight events…
Navigate to Spider web Result Configurations
Within Events Manager, you lot volition encounter a tab for Aggregated Event Measurement. Click on that…
Once you click on the "Configure Web Events" button, you'll be sent to the Spider web Event Configurations page…
Domain Verification
Web events on this page will be organized by domain. You'll notice that the second cavalcade will include one of 3 messages.
"Domain Verified"…
"Endemic by another concern"…
Or "Verify Domain"…
Annotation that yous cannot configure your events until you verify your domain. If you don't own that domain, you will not be able to verify it — or configure the events on that domain.
If you oasis't all the same verified your domain (and you lot're able because y'all own information technology), click the button to start that process. You will then be redirected to the Domains section of your Business organisation Settings.
You lot essentially need to add lawmaking or a file to the backend settings of your website — settings that only the website owner or admin will exist able to admission.
You'll have three options:
- DNS Verification
- HTML File Upload
- Meta-tag Verification
I personally adopt the Meta-tag Verification choice since it's closest to the process for adding a pixel to my website (which I know how to practise). Simply add that code to the header of your website's homepage and so click to verify.
For more info on domain verification, read this web log post.
Configure Your Eight Events
If your domain is verified, aggrandize the entry for that domain in Web Result Configurations to view the events currently assigned to it.
Facebook will attempt to choose and rank your events for you, just you tin can (and likely should) edit this. Note that the list will start just with the current standard events Facebook finds on your website. You can remove and move events, and you tin also add custom conversions.
Click to edit your list. Offset, you're going to become a warning…
Prior to the iOS 14 tracking prompt going alive, this is no big deal. But information technology could be a very big bargain later. Keep in heed that changes can and will result in your ad sets pausing.
Now, let's edit your events…
The ranking matters. When a user opts out of iOS fourteen tracking, Aggregated Effect Measurement will come up into play. At that signal, Facebook volition just receive a user'south highest-ranked event in a given visit.
Yous can order your events whatsoever manner you lot want, simply it would certainly make sense to take your Buy event exist the highest rank. It would be nonsensical to desire Facebook to receive a ViewContent event but not Purchase, for example. This would happen if you rank ViewContent highest.
An case of how you might order information technology with standard events:
- Purchase
- Add Payment Info
- Initiate Checkout
- Add to Cart
- Lead
- Consummate Registration
- Search
- View Content
This is only an example. A registration may be worth more than to your business than an add to cart. Too, annotation that you may not fifty-fifty have all of these events on your website.
Of form, if you desire to use Value Optimization, that will take upwardly iv events by itself…
It's possible, though, that yous won't even be able to optimize for value since you may not qualify.
Including Custom Conversions Custom conversions allow you lot create rules for events or URLs so that yous tin improve track and optimize for specific deportment with Facebook ads.
Maybe you can fill up up your events using standard events. Regardless, you may want to include Custom Conversions in your list.
There are a few reasons you may want to include Custom Conversions. Doing and so allows you to optimize for…
- Custom Events that y'all find of import
- The purchase of a specific product
- The purchase of a category of product
There are other reasons as well, but standard events are based on very general deportment. Custom Conversions give you lot more granularity.
To include a Custom Conversion, click the kickoff drop-down that otherwise selects your pixel and whorl down to the bottom to select "Custom Conversion." So select the specific Custom Conversion in the driblet-down to the right.
Here is my final, ranked listing of eight events…
My website just makes use of Purchase, View Content, and Complete Registration standard events. Still, I use a custom issue for tracking quality spider web traffic by time (and scroll depth, for that thing). And so, I included Custom Conversions for threescore-second visits so that I tin can optimize for high-quality visits (typically for blog posts).
I created custom conversions based on categories of product besides, mainly because I had slots bachelor. Since optimizing for specific products will create an issue of needing to edit my listing often, these categories will (or should) remain unchanged. That also provides some volume for optimization purposes, rather than optimizing for the buy of a single product.
Addressing the Error
Let's return to the original issue of the mistake you lot may exist seeing…
For now, this isn't a trouble. Merely once the tracking prompt goes live, the eight events will be enforced. At that indicate, you will not exist able to optimize for an event outside of your principal eight. Whatever ad sets currently running that are optimized for an event exterior of those eight volition exist turned off. And any alter to your primary eight will consequence in a temporary pause.
This is going to create all sorts of problems and frustration for advertisers. It's of import that you lot plan ahead while y'all tin. The more than evergreen your eight-consequence configuration, the less likely you are to need to edit it subsequently.
Fewer headaches, happy advertiser!
Many Open Questions
I covered a lot hither, just know that the eight-outcome limit per domain opens up a ton of questions. One of the nigh common is something along these lines…
"What about using a 3rd-party website to sell products? I provide them my pixel, only I am not able to configure these events because I don't own — and can't verify — the domain. So, I tin't optimize for these events. What practice I do?"
It'southward a question that I haven't seen Facebook address yet. Information technology's not clear if they have a solution in mind, but this example does seem to nowadays a big problem.
I'll address this, and many other, related questions in split blog posts and within my training (sign upward if y'all haven't all the same!).
Your Turn
Have you configured your eight events all the same? What issues are you running into?
Permit me know in the comments beneath!
Source: https://www.jonloomer.com/error-this-event-hasnt-been-set-up-on-any-of-your-domains/
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